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NGFS was formed through the joint efforts of 1st Mariner Bank of Maryland and Institutional Marketing Services to create a delivery channel for financial strategies that blend traditional banking products and services with insurance and estate planning products and services. The strategies are applicable to almost everyone, including consumers who have generally been ignored by the financial planning community.

Banks and insurance companies historically approach their business from a perspective that relates to their products and services.

"The NGFS philosophy is based on a blend of traditional banking and insurance products in an untraditional way.”