This is simple…it’s a ground floor opportunity to enter a market that is just entering its growth stage, the reverse mortgage market. By all measures, the senior market in general is going to grow substantially for many years to come and the use of the reverse mortgage is going to grow with it as noted by the exert below from the Wall Street Journal:
Living Large on a Mortgage of Last Resort
Wall Street Journal (04/26/05) P. D1; Greene, Kelly
Reverse mortgages have become one of the fastest-growing products in the residential-finance industry, and the increase is being fueled by elderly people who want to tap the equity in their homes so that they can live a pampered lifestyle. Mortgage industry observers say seniors are now taking out reverse mortgages to purchase airplanes and recreational vehicles, rent apartments in cities such as Paris, and buy second homes as vacation properties. “The product has evolved from needs-based reasons,” Financial Freedom Senior Funding CEO James Mahoney says of reverse mortgages, which initially were used primarily to avoid foreclosure, make needed home repairs, and cover prescription drug costs and other living expenses.
Joining now presents those that wish, the opportunity to develop a local, regional and even national sales force if they have the desire and ability to do so.
Aligning yourself with NGFS is to align yourself with the way of the future and will separate you from your local competition and give you that unique selling proposition that is a critical component required to build your business.